what does B2B mean
B2B means trade between companies. This guide covers B2B shipments, delivery conditions, documents and EU VAT rules for freight across Europe.
B2B means business-to-business: trade where a company buys goods or services from another company rather than from or for private individuals. Freight teams use the same term for shipments that travel from one business site to another. B2B sits among the logistics concepts that separate shipments by who sends them and who receives them.
What Does B2B Stand For in Business?
B2B stands for business-to-business and describes any sale where both parties act as companies, from a parts order between factories to a service contract between firms.
4 transaction types make up most B2B activity:
- Supplier to manufacturer: raw materials, parts and packaging purchased for production
- Manufacturer to wholesaler: finished goods sold in volume for onward distribution
- Wholesaler to retailer: assorted product ranges supplied to shops and webshops for resale
- Service provider to business: maintenance, transport, software or advisory work bought by companies
A foundry delivering castings to a pump maker trades B2B. So does a Liège paper merchant supplying printers in Luxembourg, or an IT firm billing a law practice for support.
Sales to public bodies form a distinct branch called B2G, business-to-government, run through public tenders with fixed award rules and published contract terms.
Each party trades under a legal identity: a registered name, a company number and, inside the EU, a VAT number printed on orders and invoices.
Trade documents carry a dense shorthand, including PO, SKU, POD and ASN, and the glossary of logistics terms defines the shipping and freight vocabulary that procurement, sales and transport teams rely on.
Behind those abbreviations runs a predictable commercial routine.
How Does B2B Trade Work?
B2B trade follows a loop of request for quotation, purchase order, delivery and invoice, repeated under prices and conditions that buyer and seller agree before the first order.
Volumes are larger and orders repeat. A shop chain restocks the same lines weekly, and a factory calls off parts against a yearly framework agreement instead of buying ad hoc.
Order sizes follow handling units. Sellers trade by the carton, layer or pallet, setting minimum order quantities that match how goods sit in the warehouse.
Prices are private. Each customer works from its own price list, with volume tiers and annual agreements replacing the public shelf price a consumer sees.
Buying runs through a team. A purchasing manager compares offers, an engineer approves the specification, and finance clears budget and payment terms before an order is released.
Contracts frame the relationship. The seller's general terms of sale, a framework agreement with agreed service levels and the delivery term on each order together decide price, liability and lead time.
Payment follows delivery. Invoices fall due after an agreed credit period, such as 30 or 60 days, so sellers run a credit check before opening an account for a new customer.
Systems carry the orders. EDI connections, supplier portals and B2B webshops move each order from the buyer's ERP straight into the seller's, without manual re-keying.
Every link in that sequence is a business handover, which is why the supply chain meaning in logistics rests on B2B trade between producers, distributors and retailers.
Those handovers take different shapes depending on the business model.
What Are the Main Types of B2B Business?
The 5 main types of B2B business are manufacturing supply, wholesale and distribution, B2B ecommerce, business services and public procurement.
| B2B type | Example | Goods flow |
|---|---|---|
| Manufacturing supply | Component maker feeding a vehicle assembly line | Scheduled inbound parts deliveries |
| Wholesale and distribution | Catering wholesaler serving restaurants | Mixed pallets on fixed delivery days |
| B2B ecommerce | Online shop for industrial fasteners | Parcels and pallets ordered by trade accounts |
| Business services | Lift maintenance contractor | Spare parts and tools to client sites |
| Public procurement | Medical supplier to public hospitals | Deliveries under tendered contracts |
The models cross borders constantly. A Flemish machine builder sources castings in Germany, sells finished lines to a French food plant and ships spare parts to service partners in the Netherlands, all as B2B trade.
Distribution businesses run the densest delivery patterns, since a single central warehouse feeds a wide base of trade customers on set days.
All 5 models end with goods arriving at another company's premises, and that is where B2B gains its freight meaning.
What Does B2B Mean in Logistics and Shipping?
B2B shipping is freight moved between the sites of two businesses, sized in handling units such as cartons, pallets or trailer loads and planned around the buyer's order.
Load profile is the first difference. B2B consignments go out as multi-carton shipments, single or stacked pallets, part loads sharing a trailer, or full loads for one receiver.
Repeat lanes are the second. A distributor serving the same customers each week books transport on fixed routes, such as Antwerp to Lyon on set weekdays, which makes capacity and cost predictable.
Delivery frequency follows demand. High-volume customers receive goods on daily milk runs that collect or deliver at a chain of sites in one loop, while smaller accounts receive weekly drops.
Labels follow retail standards. Retail distribution centres ask for an SSCC barcode on every pallet, linked to an electronic dispatch advice that reaches the receiver before the goods.
The delivery term on the purchase order decides who organises transport and when risk passes. The buyer collects from the seller's site under EXW, while the seller delivers to the buyer's site under DAP and bears the risk until arrival. The ICC publishes these terms in its Incoterms 2020 rules.
Returns use authorisation numbers. A business customer obtains a return merchandise authorisation (RMA) first, and the returned carton or pallet carries that reference so the seller can match it to the original order.
At the receiving end, business premises add conditions that a front door never imposes.
How Do B2B Deliveries Differ From Home Deliveries?
B2B deliveries arrive at company premises with set receiving hours, unloading equipment and inspection staff, while home deliveries end with a parcel handed to a private person at the door.
Receiving hours define the window. Warehouses accept goods during shifts, offices close at weekends, and an arrival outside those hours counts as a failed attempt.
Equipment decides the vehicle. A loading dock lets a forklift clear a trailer in minutes, while a shop without a dock needs a truck fitted with a tail-lift and a hand pallet truck.
Large receivers allocate unloading slots through booking portals. The carrier reserves an arrival time in advance, and waiting time beyond the agreed unloading period is charged under the carrier's conditions.
Goods-in staff check quantities, labels and condition before signing. Short deliveries, unlabelled pallets or visible damage lead to refusal or a qualified signature recording the problem.
Pallet exchange is a B2B routine. Receivers in a pallet exchange scheme hand back the same number of empty, undamaged Euro pallets to the driver, and the swap is recorded on the delivery documents.
The signature comes from a named employee or department, such as stores or reception, acting for the company.
Consumer deliveries follow the opposite pattern, and the business-to-consumer meaning of a shipment centres on doorstep handover, tracking alerts and returns from individual buyers.
Every one of those B2B checks relies on a fixed set of documents.
What Documents Does a B2B Shipment Need?
A B2B shipment relies on 6 core documents: purchase order, order confirmation, delivery note, CMR consignment note on cross-border road journeys, proof of delivery and commercial invoice.
- Purchase order: the buyer's instruction listing items, quantities, agreed prices, delivery address and delivery term.
- Order confirmation: the seller's acceptance, fixing price, dispatch date and any changes to the order.
- Delivery note: the packing list travelling with the goods, checked line by line at goods-in.
- CMR consignment note: the international road transport contract, signed by sender, carrier and consignee.
- Proof of delivery: the signed confirmation that goods arrived complete or with recorded remarks.
- Commercial invoice: the payment request, matched to the purchase order and proof of delivery.
Dangerous goods add a further document. An ADR transport document listing UN number, proper shipping name, hazard class and quantity travels with any consignment classified under the ADR agreement.
Digital versions are replacing paper. EDI dispatch advice messages send delivery note data ahead of the truck, and the electronic CMR, or e-CMR, applies between countries that have ratified the convention's additional protocol.
Accounts payable teams pay only after a three-way match of purchase order, proof of delivery and invoice, so a missing signature or quantity gap stops payment.
Sales across EU borders add tax obligations to that document chain.
How Does B2B Trade Work Across EU Borders?
B2B goods in free circulation cross EU internal borders with no customs clearance, and the VAT on those sales follows the rules for intra-Community supplies.
A seller supplying goods to a VAT-registered business in another member state applies a VAT exemption, and the buyer accounts for VAT in its own country. Directive (EU) 2018/1910 has made the buyer's valid VAT number a condition for that exemption since 1 January 2020.
The seller confirms that number in VIES, the European Commission's VAT Information Exchange System, and prints both VAT numbers on the invoice.
Services follow a separate rule. B2B services supplied to a business in another member state are taxed where the customer is established, and the customer accounts for the VAT through the reverse charge.
Reporting follows each sale. Sellers declare intra-Community supplies on a recapitulative statement, filed in Belgium as the intra-Community listing, and businesses above national thresholds file Intrastat returns on goods movements.
Destinations outside the EU, including Switzerland and Norway, bring export and import declarations, commodity codes on the commercial invoice, and duties settled under the agreed delivery term.
With the paperwork settled, the remaining decision is the transport service.
Which Transport Services Fit B2B Shipments?
B2B freight fits 5 transport services: multi-parcel for small restocking orders, pallet delivery for individual pallets, groupage or LTL for part loads, FTL for full trailers and express for urgent parts.
- Multi-parcel: cartons of office supplies, spare parts or small shop orders
- Pallet delivery: replenishment for retailers, wholesalers and workshops
- Groupage or LTL: part loads sharing trailer space with other shippers' goods
- FTL: a dedicated trailer for production runs or distribution centre deliveries
- Express: next-day parts that keep a production line or repair moving
Weight, volume, unloading equipment at the receiver and the required delivery date decide which service fits.
Receiving conditions shape the price as well. Booked delivery slots, tail-lift vehicles and pre-arrival calls are priced as extras, so they belong in the booking from the start.
Carrier liability on international road freight is capped by the CMR Convention at 8.33 Special Drawing Rights per kilogram of gross weight, so high-value goods need cargo insurance or a declared value above that limit.
Consolidation cuts cost per order. Combining orders for one customer onto a single pallet, or customers on one route into a groupage load, reduces the number of consignments paid for.
Fixed weekly lanes between the same companies suit business-to-business shipping booked on a recurring basis, with consistent pickup times, labelling and delivery slots. Go Trans arranges B2B parcel, pallet and freight transport through DSV, DHL, DPD, UPS and FedEx.
The next B2B consignment starts with a quote for its lane and load.
FAQs
Is Amazon B2B or B2C?
Amazon runs both models. The main marketplace serves private shoppers, while Amazon Business gives registered companies trade accounts, quantity pricing and invoices showing VAT, all on the same platform.
Can a small business be a B2B company?
Yes. B2B describes who the customer is, not how large the seller is. A sole trader printing labels for local shops runs a B2B business in the same way as a multinational supplying car plants.
What is B2B2C?
B2B2C is a model where one company reaches consumers through another company's sales channel. A drinks producer selling through a supermarket's online store, with the supermarket owning the customer relationship, works on a B2B2C basis.
Is a delivery to a home office a B2B delivery?
The sale counts as B2B when the buyer is a registered business, even at a residential address. Carriers still treat the address as residential, so home delivery rules apply and a residential surcharge is added where the carrier uses one.